When the first human land in Eden, or covered his body with leaves, or later with an animal skin, the fashion industry was founded at the time. Although not familiar with the style and clothing of the time, even the ancient civilizations preserved some pictures on the strength of the rocks, through paintings and sculptures carved through the rock.

Terra Cotta figurines of the most ancient Harappan Age headdresses interesting show which can be compared with any hairdo modern with a heavy look. The Dancing Girl Mohenjo Daro, with bracelets on her arms is not behind any form sculpting of all ages. While no one can deny the allure and glamor of Cleopatra, a woman with great political skill and a long nose, which many fashion styles of handmade jewelry to costumes of the great Egyptian empire Scissorhands.

But fashion is not only associated with women ever! In ancient times of Cleopatra, scissors always wore clothes that were not real, expensive, style, attractive and special. In the same soil of Egypt, the Pharaohs were never behind. The great biblical character of Moses, if taken as an Egyptian prince, he has always portrayed in later stories and movies, a clothing charismatic.

While in the western part of the globe, and not the Greeks and Romans only scored high standards in art, architecture, and War, but his original concepts and intricacies of a perfect body human and divine, especially males, with the support of Army uniforms attractive and cutting wear.

The supernatural characters of illustrious mythology Greek, Egyptian and Indian gave extraordinary range of garments and maintained in the form of painting and sculpture.

These older models are still the biggest source of inspiration for designers of modern fashion and the origins of the evolved form of cultural trends prevailed across continents from Australia to America and from Asia to Africa.

Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs of the marketplace where you can introduce new ideas and products in each new day. Although this global age, acculturation is very relative. But still there are many cultural aspects that can instigate or prevent certain trends. A colorful bikini is a great item for the fashion market in Western cultures and modern or secular, but it is almost taboo in some areas and strict fundamental. Contrary to that, a veil is very popular in countries critical, but have no market in the secular world or modern. However, many fashion items could get the status of cross-cultural ambition. Especially for ornaments, there is not much difference across the globe, except the few types of material, shape and style. Earrings, bracelets, pendants, bracelets and rings are always and everywhere, in fashion since the days of big market reach in all societies and cultures.

At the individual level, fashion is not just a simple word or a simple attitude, or even an irresistible desire. Fashion is a multifactorial dogma that can influence a person in many ways.

“As the process is [fashion] held by some complex amalgam of imitation, inspiration and institutionalization, as necessary, although the nature and degree of melting is, as we can infer the history of fashion, quite variable.” (Fred Davis. Culture, Fashion and Identity. P. 123)

Therefore, the incorporation of multi-faceted fashion, where the strength of an individual at the same time, also become institutionalized on various grounds. This institutionalization is not only academically, but because of its ability to arrest an individual, company or even the whole world has created a huge market for investors.

This feature has made fashionable over the past decades, a small industry the possibility of bulk, which can be marketed worldwide. Attracted many business tycoons and business groups to invest in the fashion industry, or to label some of its products as fashion. This idea initially covered the brand of clothing, but soon after, which encompassed all the utilities of everyday life. From earrings, pendants, watches, glasses of shoes, wallets, perfumes from haircuts were all produced and sold, exported and imported on a scale so large that it actually influenced the economy of various countries. Apart from an individual, bathroom, kitchen, bathroom and decoration, landscaping of gardens and lawns, furniture, cars, electronics or even language accents, all came under the broader term of fashion. Products and brands singularly and collectively helped polished style of life on all continents. So inevitably the fashion market has vitality.

Despite the quality, comfort and durability of a product exclusivity and luxury of their appearance are the reasons that the possibility of producing a product to be marketed. This is the policy of market almost every fashion company revolves around these resources.

Simultaneously, the marketing and availability of various products developed sense of customer selection and presentation with a comparative purchasing power. Fashion is not always brand awareness, is also based item. Sometimes, the need for a particular item may force us to surpass the mark of the range and choose something less popular. This is a challenge all the famous brands have to face. Nicola White and Ian Griffiths, in his book published: The Fashion Business-Theory and Practice, Image, commented on purchasing items like:

“Item purchased is still very much part of our lives, but market saturation has made itself felt and purchases of replacement of main product continue to decline. Added to this is the changing customer profile, which, through exposure constant, it is wiser, more cunning, more confident in product mix and therefore tend to be less brand loyal. ”

Customer satisfaction is very important in the fashion industry, or is reached, requiring the customer to a product set through advertising, or giving him what he is seeking. The first led to the creation and design department to try new ideas and forms, while the latter forced the production of controlled quality standards maintained.

Modern day fashion is fast, short-term, more corporate in its structure, and psychological than ever. Due to the sources of better and faster communication and information, international markets are open or external to all fashion companies to do business, multinational companies can be found with a variety of products on all continents with his complex network policies and marketing appropriate according to the socio-cultural requirements of a particular country. Especially when we talk about high-fashion and cosmetics, contemporary trends are becoming increasingly multi-cultural, because the audience of several fashion channels on TV. This is the source of much faster than the print media. Thus, the skills and concepts are also cross the geographical and ideological borders of different parts of the world, regardless of ethnic rigidity and conventionality. That is one reason that fashion is also considered as a reflection of progress in some developing countries. Fred Divis clothes described as a visual metaphor in his compilation, Fashion, Culture and Identity:

“As a visual metaphor that is wearing clothes (perhaps we should distinguish between the two) is able to communicate many things, including something as subtle, for example, as reflective consciousness of the wearer …”

This is what has made the fashion companies responsible for customer service at the same time, when they were thinking to be profitable. You can find the friendly policies of these companies for their employees, suppliers and customers. Along with the advertising campaigns, Fashion Weeks with new designs and colors, also serve to promote new concepts. These fashion weeks have not only a series of new products, but also serve to visually communicate with the public. Dresses and accessories worn by runway models doing, are more lively and engaging than the simple exposure dummies. Normally with a range of autumn, spring collection, summer and winter, Fashion Weeks increasing market demands and promote their business associates. Fashion shows have now become cultural events that are happy sponsored by the corporate sector.

In modern day fashion companies, there is an ongoing commitment of time and reference to ethical trade based on the belief that business can be profitable and responsible. Thus, the fashion companies believe that building relationships with significant long-term employees, suppliers and communities is a good business practice for them and is what customers expect popular brands. This is and always has been the founding principle of various brands such as corporate responsibility, social.

Fashion is not just a phenomenon for the luxurious life, but this concept also deals with humanity. true sense of fashion is to put life in peace and to facilitate their humanity with their lifestyle. Therefore, modern fashion companies are aware of the fact supporting the special people in society with special needs. This phenomenon is causing fashion to be sensitive to the special people.

So the market and its requirements can vary from community to community. For example, the range may have a different store in London, compared with a variety store in Singapore or China. Certainly in the modern world, “East and West,” but climate, culture, sociology and psychological needs may force the designers and companies to provide a huge screen for the variety of customers worldwide. But there are some items that are green. Jeans and bags are commodities, which are always in demand and ask for the latest styles and comfort at the same time.

Modern day fashion is global, culture, society and human friendly. At one end, and collective psychology emphasizes the trends of a company, and at the other end, which deals with the individual needs of customer service. trends healthy, balanced life and hectic lifestyle, which the modern fashion companies have to consider deeply. It is no longer a question of looking good and attractive fashion, accessories and genuine comfort and a tendency to unite together. Fashion companies are in some way, there are the institutes that are shaping behavior, psychology and healthy thinking and innovative. The concept of being relaxed and making others as well, wearing good-looking, comfortable, modern and appealing, soft color or energy, is the order of the modern day.

“Obstacles to the recognition that they [elements] to bring an extra boost to the process of recognition and increase our pleasure, providing a string of difficulties to be overcome.”
(Carl Thurston. The Structure of Art.p 39)